Alex Boissonnas
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Michael Wille Logo

A logo I created for Michael Wille, a game designer based in Vancouver who recently worked on Luigi’s Mansion 3.

Logo for Michael Wille

I created this logo for Michael Wille, who is now a producer at Next Level Games in Vancouver. His recent accomplishments include working on Luigi’s Mansion 3 for the Nintendo Switch. I’d like to take the credit for that, but can’t.

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Ideation Process

For this project, the client wanted something professional that still captured the style and elements of gaming. The first image above shows the initial 15 concepts. Of those, we decided to move forward with the sword/letter fusion in concept 10.

Featured here are a few drafts from secondary ideation. The preliminary concept integrated the "M" inital into a sword, but was missing something to fill out the logo. A shield was added along with Michael's second initial to create the final product.

My client ended up being hired on at Next Level Games, a studio in Vancouver often contracted by Nintendo.